Portfolio & Capabilities

CANDYTOPIA

Experiential


Although wildly successful at inception in 2018, the Candytopia experience needed a refresh when it opened a new location in 2024. 

The existing materials were leveraged and creative was strategically adapted to modify the experience to be relevant and engaging for today’s audience.

TACO BELL CORP

Brand Identity


Over two decades of experience with a brand that has successfully evolved to set itself apart from the category.

BRANDING

Standards

Taco Bell introduced a redesigned logo in 2016. Since then, several iterations of the logo, as well as style guides for global use have been produced.

It requires in-depth knowledge of usage and monitoring across all platforms in order for audiences to adopt the standards properly to ensure brand consistency.

EXPERIENTIAL

Meetings & Events

The business calendar at Taco Bell is comprised of meetings for stakeholders such as franchisees and board members. Each event was carefully crafted to keep the audience engaged while building enthusiasm for the brand.

We helped develop the content, presentations and stage graphics while working closely with executive presenters, the communications team and event production teams.

Creative and Art Direction, Production, Design

Corporate Communications

Executive Presentations

Effective cascading of information through the organization was vital to the success of the business. Information needed to be streamlined, visually organized and tailored to the various audiences. 

More examples here

Information Design

BRANDING

Environmental Graphics

Every opportunity was taken to engage with the audience and tell the story of the brand. Even though every location was unique, how the brand was experienced remained consistent.

Creative and Art Direction

BRANDING

Restaurant Murals & Artwork

We worked hand-in-hand with the global architecture and design teams to bring the customer experience to life within our restaurants. Broad artwork programs were created, along with bespoke graphics for special flagship locations.

Creative and Art Direction

POINT-OF-PURCHASE

Photography & Merchandising

Taco Bell is known for its innovation. There is an endless stream of product photography and consumer testing that ensures a strong pipeline. There were many, many (exciting) days spent on sets over the past decades.

Creative and Art Direction

ORDER ZONE

Menuboards

Menuboard design is a delicate balance of art and science; mostly strategy with an emphasis on impulse reactions. After leading 3 complete menu overhauls, digital was a game-changer. 

Strategy, Creative and Art Direction

Design and Production

BRANDING

PACKAGING

Most packaging items found in the restaurant and retails stores came through the studio for final adjustments and testing. We were responsible for color, accuracy and correct branding.

TRAINING MATERIALS

Instructional Design

Our focus was always to simplify the team member experience. We worked closely with the training and operations teams to create materials that were visually organized and easy to follow. 

Information and Layout Design
Content Strategy and Art Direction

INTERNAL COMMUNICATIONS

Employee Engagement

It’s important that each individual working on the brand feel the same passion as our fans and customers. Types of work included but not limited to digital communications, posters, manuals, brochures, cards, lobby monitors and signage.

CORPORATE COMMUNICATIONS

Apparel & Promotional

Brand love equals love for swag! It was more than just adding a  logo. Each item was carefully selected and crafted to fulfill a specific need.

Creative Strategy and Art Direction

community support

Taco Bell Foundation

Every aspect of fundraising and awareness.